Lakeland Health Wins 2016 Davey Award
Dec 8, 2016
(ST. JOSEPH) – With nearly 4,000 entries from all 50 states and around the world, Lakeland Health is proud to have been named a Silver winner in the 2016 Davey Awards for their piece titled “da Vinci Masterpiece.” The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“We were inspired by the name of the surgical system when developing the concept for the campaign as “da Vinci” calls to mind ideas of art, beauty, and innovation,” said Christopher Johnson, Senior Video Production Specialist, Lakeland Health. “By portraying our physicians as artists and their patients as works of art, or “masterpieces,” we aimed to create a visually-evocative piece that would convey the da Vinci’s unique surgical capabilities to our community and inspire them to seek out robotic-assisted surgery as an alternative to more traditional surgical options.”
“On behalf of the Davey Awards and our Academy, we want to applaud this year’s entrants and winners for their dedication and commitment to their craft,” said Linda Day, Executive Director of the Davey
Awards. “The work entered into this year's Daveys portrays the smart approach to creativity that embodies capabilities and talents from across the world.”
In April of 2016, the Lakeland Health Board of Directors approved the purchase of a third da Vinci Xi surgical robot, making Lakeland the only health system in Michiana with the most advanced Xi technology. The new robot replaced the Si system at the Center for Outpatient Services in an effort to further enhance the outpatient surgery experience. Robotic surgical systems are also located at Lakeland Medical Center, St. Joseph and Lakeland Hospital, Niles. To date, a total of 15 certified robotic surgeons have performed 2,044 da Vinci surgeries.
To view the winning “da Vinci Masterpiece” entry, visit www.lakelandhealth.org/masterpiece